It is pretty universal regardless of the genre of music being created, most artist want to be on the radio. It is probably one of the first questions we get asked when artists are ready for marketing here at Tate Music Group.
If you've read any of my blogs you know that I am a big fan of performing over radio success. I believe that by performing you are creating a larger buzz and it will be easier to break radio than by starting cold in the opposite direction. With that said Tate Music Group offers great resources to our artists that help them find success.
Anyone who has ever tried their hand at the business knows that breaking into radio is one of the hardest aspects and provides some of the greatest challenges for an artist, label, manager, or promoter.
One of the cool aspects about Tate Music Group is that we have relationships with hundreds of radio stations across the nation. Our relationships and partnerships have allowed us to create weekly programing for these stations where we are able to insert TMG artists into a top 40 format.
Over a two week period we average 92 plays for TMG artists on over 433 radio stations across the nation. Again Tate Music Group chooses the artist we want to submit into each format. This is a win win for everyone involved and allows TMG to provide a radio resource to our artists.
Even though those numbers are incredible in their own right that is not where our radio promotion stops. Tate Music Group has our own in house division that works with advertisers and outside promoters to push our artists music even further.
We work with hosting companies such as PlayMPE and others to send TMG artists music directly to Dj's and PD's. This is how music is transferred in today's climate. If you are sending a physical CD to a station you are probably wasting your money. We've just been selected as a VIP partner to a hosting site that allows us to send music to over 40,000 radio professionals worldwide. This service is automatically created when marketing starts for every Tate artist.
In addition to getting artists in front of thousands of industry professionals and having our own programs we have also started our own online radio station where we control the programing.
Radio is a hard nut to crack but Tate Music Group provides our artists with the correct resources to do so.
