Tate Music Group artists Voices Of Glory have set a precedence by selling more than 4,500 CDs in record time. Slated for release on January 4, 2011, the rapid advance sales of their self-titled debut have already authorized the return of their artist investment - meaning their project was recorded and is being marketed and distributed for free.
The inspirational and international recording artists are actually the Cole family trio of siblings known individually as Nadia, 10, Avery 14, and Michael, 18. The group came to fame as a result of a string of acclaimed performances on the smash NBC TV show America’s Got Talent. The start of their remarkable journey was inspired by love in the face of tragedy transcended into miracle when their mother Felicia Cole fell into a coma for 8 months. In 2007, when on her way home from class to achieve a fourth advanced degree, she was hit head-on by a drunk driver and severely injured. In response to the devastating news, the children decided they would sing at their mother's bedside in the hope that she would recognize their voices.
“People love these kids wherever they go. They work hard, they are respectful and honest and they have a team behind them that works even harder. I haven’t talked to one person that has had an unpleasant experience with VOG. From the kids, parents to the management team they are a first class operation all the way”, said Chris Rutherford Director of Music Marketing at TMG.
More than an idea for a hit song, belief is an omnipresent theme for the Cole family.
VOG manager and uncle, Gerard Cole said about their ascending success, “You have to be committed to your project and believe in it and what TMG can do for you … to get the job done. TMG can only do what you allow them to do. I was consistently involved with Tate and Tate has consistently been involved with us. If you follow the steps of their program, it will come together. Bottom line, it’s about believing … it’s important to concentrate on what you can do through press, marketing and social networking, Gerard Cole said.
At times, Cole said there were anxieties with TMG’s unique though undeniably successful process.
“The recording part was uncertain,” said Gerard Cole. “I wanted to move faster but Tate had a system,” Cole continued chuckling, “I didn’t have as much patience as the people in the Midwest. They are very laid back.”
The investment was another consideration, Cole added. Many outsiders openly scoffed at the idea of paying to record and release their own music versus the more traditional record label system, he said. Undeterred, Cole was already familiar having employed the same tactic of personal investment with his own daughter when it came time for college. According to Cole, your actions illustrate your commitment to the task.
As for VOG, the Tate offer has been strictly beneficial, Cole said.
“Each and every dept has been very supportive. When it was done absolutely everyone told me this is a very professional package,” Cole said. “I pressed harder but if you have money invested, make calls and get it right. Don’t complain if you don’t reach out. You have to be on top of your own game. Strive for perfection; be patient but strive for perfection. Make sure each stage is at its best and correct for every level. When you get to the end, you will see it all come together and you will be satisfied.
“We haven’t even scratched the surface,” Cole said
